Lush Creative Showcase
An interactive identity piece created for Lush's second Creative Showcase. The piece appeared on screens throughout the event and responded to users posting on Instagram or Twitter with the hashtag #creativeshowcase, becoming more energetic with more social media activity.
The fluid but chaotic motion is created using a webgl feedback simulation where the previous frame is fed back into the generation of the next frame. This process mimics the swirls created by Lush's bathbomb products. This chaos is leveraged by randomizing the initial parameters so that it is virtually impossible for the interactive to repeat itself.